Past, Present or Future Tense

I am finding comflicting messages about how I should be writing my business plan. I belive that Judy told us that it should be written as if you were already up in running. Instead of "my business will employ 12 people"..."my business employes 12 people". But the template I am using for my BP uses future tense. What is everyone else doing? Also are you speaking about yourself as a third party "The Management will..." or are you using your name?